In my first few months working at G/O Media, I facilitated the promotional copy production for one of our publisher’s marquee events: The Root 100. Anchored by The Root, the internet’s premier site for Black news and incisive Black views, the event celebrates the site’s release of their annual Root100 list, comprised of the year’s most influential Black Americans in public service, science, culture, sports, and activism.

Formerly an industry insider event, the 2022 gala was open to the public, held at Harlem’s historic Apollo Theater. In addition to composing the ticketing website copy, social assets, promotional emails, house ads, on-stage directional copy, and branded messaging for the event’s headlining sponsor Toyota, I wrote and edited local radio ads to drive ticket sales, as well as on-stage event messaging read by the show’s host Loni Love.