G/O MEDIA
Associate Director of Branded Content
September 2022 – Present
Pitching, assigning, writing, producing native content (reported articles, video, social content, newsletters, events) accompanying media buys for top New York-based publisher, home of Jezebel, Gizmodo, the A.V. Club, The Onion and The Root.
MASTERCLASS
SEO Digital Editor
February 2020 – June 2022
Assigning, copy editing, researching, fact checking SEO-targeted articles about various topics (focusing primarily on fashion, pop culture, and sexual health) to grow subscription-based educational streaming service. Sourcing, training freelance writers to produce articles in the authoritative MasterClass style.
BDG MEDIA
Senior Branded Content Editor: June 2018 – January 2021
Branded Entertainment Editor: June 2016 – June 2018
Associate Branded Content Editor: May 2015 – June 2019
Pitching, producing, and executing advertiser custom content (including articles, custom quizzes, custom design, social media posts and stories, videos, events) for multi-brand digital media publisher portfolio. Developing big ideas spreading awareness of the BDG brand delivering on partner objectives.
Highlights:
Digiday Content Marketing Award for “Best In-House Content/ Brand Studio” in 2018 and 2019.
Named “Best Branded Content” on Adweek’s 2019 Hot List.
FREELANCE
Culture Writer
February 2012 – June 2015
Pitching and writing articles about entertainment, celebrity, fashion, health, beauty for media properties including Bustle, StyleCaster, Alloy Media, Brokelyn.
EDUCATION
New York University, Gallatin School
September 2007 - May 2011
Concentration: Creative Writing, Gender Studies, Fashion History
SKILLS
Copywriting, Journalism, Copy editing, Promotional copywriting, SEO copywriting, Storytelling, Content strategy, Newsletter writing, Marketing, Photoshop, GSuite, Storytelling, Social media production, AI software, Keynote, Powerpoint, iMovie, HTML coding.